Top 5 Social Apps Performance in Latin America Q4 2021

Analyzing the Performance of Top 5 Social Apps in Latin America for Q4 2021

In the fourth quarter of 2021, the top social apps in Latin America saw varied performance trends in terms of weekly downloads, revenue, and active users. Here's a breakdown of how each app fared, based on data from Sensor Tower.

TikTok

TikTok experienced significant growth in both revenue and downloads. Weekly revenue peaked at around $640K in mid-December, showing a steady upward trend throughout the quarter. Downloads also saw a notable increase, reaching 3.18M in the week of December 20. Active users fluctuated slightly but remained above 147M, ending the quarter at 149M.

Instagram

Instagram's weekly downloads remained strong, hitting a peak of approximately 2.51M in the week of December 20. Revenue showed a gradual decline, starting from $15.4K at the beginning of the quarter and ending at $7.9K. Active users for Instagram hovered around the 191M mark, with a slight increase to 193M by the end of December.

Facebook Lite

Facebook Lite maintained consistent weekly downloads, peaking at around 1.98M in early October. Revenue showed a steady increase, reaching approximately $152K by the end of December. Active users saw minor fluctuations but remained stable around the 310M mark throughout the quarter.

X

X saw a moderate increase in weekly downloads, peaking at about 866K in early October. Revenue remained relatively low but saw a slight increase, reaching $159 in mid-December. Active users showed a slight upward trend, ending the quarter at approximately 50.4M.

Litmatch—Make new friends

Litmatch—Make new friends experienced growth in both downloads and revenue. Weekly downloads peaked at around 539K in late November, while revenue reached approximately $6.9K by mid-December. Active users saw a steady increase, reaching around 1.48M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.